About Us
Crowley Consulting is led by Bill Crowley .
I’ve been a driver of growth in GTM and cross-functional roles at leading companies in tech, data, online marketing and media. I was one of the building execs at TechTarget (B2B, B2B2C) as it grew to the leader in data and demand generation for B2B tech, delivering pipeline for 2000 software and hardware companies each year. In software, I was a product manager and eventually VP of Product Management for Enterprise Content Management at Open Market, and was part of the startup team for Memento.
Across these companies, I’ve
- built multiple, net-new revenue businesses as a GM in multiple markets mostly from scratch reaching 20% and 35% of company revenue from nothing),
- led a Data business which pioneered the purchase intent data market and progressed the company from 1% subscription revenue to 30+% long term revenue
- created and ran a Customer Success / Renewal team
- led M&A integration of multiple acquisitions, including one which grew revenue by 33%.
More importantly, capabilities that I bring from these experiences to clients are across the GTM value chain:
- AI Transformation
- Deep understanding of online + demand gen marketing for all types of B2B
- Creating product marketing positioning that is truly accurate, attractive and defendable
- Driving great marketing into sales team belief and expertise
- Sales excellence through reporting, enablement, compensation plans, data use and management
- Customer Success, renewal and marketing that grows installed base retention and revenue
- Use of automation and AI across all GTM functions to drive competitiveness
Education: MBA – Harvard Business School; BA – Harvard College.
Personal things to talk about: Work from the Boston area, dual citizen (US/UK), engineered a dance competition win from 35,000 judges.
Crowley Consulting 