Crowley Consulting

Services / Work Examples

AI in Marketing Research (see AI Advantage Assessment)

Advisory for major GTM initiatives – Clients assign the build-out, launch or re-tool of an essential part of their GTM to a talented team. But that team is often overloaded or inexperienced in key ways. I help clients prioritize to the most critical path, advise and collaborate on key decisions/analyses, and/or pick up an element of the work myself. Projects in this area have included:

  • Launch of a BDR function, CRM migration and development of first consolidated “all sales” deck for a tech-enabled firm in financial services.
  • Build out of an industry-specific motion for an online marketing firm.
  • Re-launch of a stalled SAAS product for an ad agency
  • Re-tool of a media company’s data offering that was getting lost in the shuffle competitively and by their sales team

Product Marketing / Sales Enablement / Launch Strategy – Many firms fall short in the transition of a product into a solution and set of organizational motions which earn revenue growth for multiple years. I work with product, marketing, sales and RevOps organizations to turn good products into measurable results – success is measurable, solution competitive value is obvious, and reps, SEs and CS personnel can enthusiastically sell.

  • Led launch and development of multiple businesses at TechTarget from product idea to market leadership positions.
  • Re-launch of a stalled SAAS product for an online ad agency.
  • Advised on strategy for AI use in all front end prospect engagement (content marketing, BDR activity, tech choices)

Demand Gen-to-Outreach: Audit, TuneUp and AI StepUp – Changes are sweeping into B2B tech in demand gen, while financial services and other companies outside of tech are realizing they can adapt “tech-like” motions to get a competitive advantage in their B2B markets. In this area, Crowley consulting offers:

  • Fast, independent evaluation of inbound and demand gen content strategy, campaigns with outside vendors, registration/inbound martech set up, and nurture/orchestration motions to identify the most valuable/least work opportunities to improve current yield.
  • Assessment of the AI tools that could make the biggest practical difference to your situation
  • Helping companies outside of tech take the most important steps to earning more interest and demand from online efforts

Pricing/Packaging Strategy – As a consultant, product marketer and GM , I’ve led organizations through pricing changes including:

  • creating packages that grew deal size and introduced new products to market;
  • coaching sales organizations to actually adopt significantly different product pricing;
  • building pricing structures that effectively addressed small business, international and channel market segments, and
  • creating materials that tied pricing increases tied to value drivers

Interim Executive – I’ve worked with clients who need to make progress quickly in a single or multi-functional area, want to develop an inexperienced team or leader and cannot afford a gap in management. I’ve been the fractional CRO and can be a partial CCO or CMO.

M&A, Due Diligence and Integration Support – At TechTarget and in my consulting, I’ve :

  • created market maps with product, engineering and sales leaders to guide acquisition strategy
  • run due-diligence efforts pre and post LOI
  • designed and managed complete re-positioning and integration efforts for tuck-in and large scale acquisitions.